Data consistently show that environmental, behavioral, and other factors contribute to the high incidence and costs to society of certain diseases-and that information points to multiple actions we can take together to save money and drive large-scale improvements in health. Public health professionals promote a range of strategies that support wellness and well-being, and also reduce negative health impacts and costs. (Aspiration and inspiration are far better motivators than urgency and fear.) Recommendation #9: Use the GPS Navigation metaphor to explain how public health’s data expertise can help other sectors move towards innovative solutions. Recommendation #8: Foreground public health’s data expertise. Recommendation #7: Share vivid success stories that link cross-sector collaborations to the concrete benefits they deliver. Recommendation #6: Appeal to Value of Investment, a deeply held and widely shared principle, to orient thinking toward tangible long-term gains. Recommendation #5: Frame collaboration as empowerment. Recommendation #4: Leverage public health professionals and allies currently working in or with other sectors as Messengers to highlight commonalities and underscore shared goals. Recommendation #3: Illustrate how the field of public health is transforming to meet twenty-first century needs. Recommendation #2: Use the Foundation of Community Health explanatory metaphor to build understanding about the social determinants of health and illuminate the importance of public health in the community. Recommendation #1: Demonstrate your familiarity with the sectors you wish to engage by avoiding broad generalizations and acknowledging subgroups. These ten recommendations in total, which are listed below, make up a winning framing strategy.Ĭlick on a particular recommendation to see how it looks in practice and learn more. ![]() Ten Framing Recommendations, Put into Practiceīeyond the three frame elements above, our research identified seven other techniques for moving productive conversations about public health forward-and avoiding the entanglements that can hold them back. We then developed and empirically tested framing strategies that public health professionals can use to most effectively close those gaps. Our research identifies the most significant gaps in understanding between public health experts and professionals in other sectors-specifically, housing, education, health systems, and business. That’s why FrameWorks, in partnership with the de Beaumont Foundation and the Aspen Institute’s Health, Medicine and Society program, conducted extensive communications research for the PHRASES initiative (Public Health Reaching Across Sectors). All of this means cross-sector collaboration-which should be a no-brainer-can sometimes be a tough sell. ![]() As a result, professionals in other sectors are frequently unaware of how public health’s objectives and priorities are aligned with their own. They often have limited understandings of the public health field, or even health itself as a community issue. This can be a challenging task, even in the best of times, given that other sector professionals come to the table with their own missions, priorities, and areas of expertise. Public health’s mission-to ensure the conditions in which everyone can be healthy-depends on being able to forge close partnerships with professionals in other sectors, which in turn, depends on being able to communicate effectively with them. ![]() As we step into the fray to talk about the field of public health and how it works, it’s important that we get this right. These are old refrains for public health advocates, but the world is listening more attentively than ever before. Introduction In this time of COVID-19, a few basic truths have become plain to see: Our lives are interconnected, our collective physical and mental health is at the heart of a thriving society, and our responsibility to support and maintain the wellbeing of our entire community is shared.
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