Tim Cook wants to bring to market at least two major products while he is still CEO. The big question for me is who has Cook chosen to do the same level of mentoring Jobs did for him to guarantee his successor's success? I believe Tim Cook has learned the importance of mentoring a future replacement and has already spent many years preparing someone to take over when he decides it's time to give up the role of CEO. Steve Jobs spent close to a decade tutoring and preparing Tim Cook to take the CEO role and, as I said in my last column, made sure Tim Cook would be successful once he was no longer the CEO. Both have worked at many operational levels, as well as having held a diversity of positions that, given Apple's culture and management style, would be best suited for this potential role in the future. With that criteria in mind, I think that it comes down to either Jeff Williams or Diedre O'Brien who could emerge as Apple's future CEO once Tim Cook leaves this position. I also believe that the person who is picked has to have a lot of operational experience, and has held the broadest diversity of positions that could prepare them for a future CEO role. I saw a few reports that mentioned other possible senior Apple execs who might be considered for the next CEO role, but I concur that the four mentioned by Gurman were on my list too and are most likely the ones who could be in serious contention as a future Apple CEO.Īs I stated above, I strongly believe that any future CEO of Apple will come from inside the ranks of Apple's leadership. He has been a key leader in the ongoing transition of the Mac to Apple silicon. John has overseen hardware engineering work on a variety of groundbreaking products including every generation and model of iPad, the latest iPhone lineup, and AirPods. He replaced Jony Ive when Ive left Apple to move onto other design projects he is interested in these days. John joined Apple’s Product Design team in 2001 and has been a vice president of Hardware Engineering since 2013. ![]() John leads all hardware engineering, including the teams behind iPhone, iPad, Mac, AirPods, and more. John Ternus is Apple’s Senior Vice President of Hardware Engineering, reporting to CEO Tim Cook. ![]()
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